Motion Design for TV : El Pitch
Stage screen motion graphics for a startup pitch competition on El Hiwar TV, designed to sit behind the contestants without competing with them.
The show
El Pitch is a startup pitch competition broadcast on El Hiwar TV and produced by THD.tn. Startups pitch to a panel of judges, live on stage. I designed and animated everything the stage screens showed, built on the show’s own visual theme so the graphics ran behind and alongside the contestants without competing with them.
The stage before it was built
The El Pitch stage was planned in 3D before construction: the angled LED panels, the central screen wall with its doorway, the raised platform. That geometry is not flat, and none of it forgives content that assumes it is. A frame that reads clean on an artboard can land on a panel edge, get swallowed by the doorway gap, or sit at an angle nobody sees straight on. The screen content had to work inside the real stage, not a flat rectangle standing in for it.
01 · Blocked out in 3D
02 · Built and running
Segment graphics checked on the panels during the build, before anyone stood in front of them
What I made
- Stage screen content. Theme-matched intros, transitions between pitches, and background visuals timed to the live show.
- Contestant introduction films. One per startup: directed and edited on green screen, then built out with motion graphics calling the key details of each pitch.
- Backend support for the jury app. The judges scored contestants live through an app, and I kept it running across the broadcast.
That last one is not a design credit and it is the reason I was useful on this production. On a live show the person who made the graphics being in the building, able to fix something that is not graphics, is worth more than a better looking title sequence.
Live has no second take
Two constraints shaped all of it. Content had to be finished on the production’s schedule rather than mine. And every cue had to land against the stage screens live, in front of an audience, with nothing to fix in post.
See it running
Motion design, video editing and technical support inside one live broadcast. Three disciplines that had to work at the same time, on someone else’s clock.