Brand and Graphic Design in Tunisia, by Aziz Belhadj
Brand and graphic design in Tunisia, built to hold up in the market. I am Aziz Belhadj, a creative producer based in Tunis. I design visual identities, logo systems, catalogs, editorial layouts, and campaign graphics for brands and agencies. If your team needs design that is consistent across every output and ready to ship, not just a nice-looking deck, this is what I do.
What Brand and Graphic Design Means Here
Design is the full chain from strategy to delivery: positioning input, creative direction, logo and system design, typography, color, layout, and the guidelines that keep it all together in the wild. On small projects I cover most of those roles myself. On larger ones I bring in a trusted team in Tunis so the work stays tight and accountable to one creative lead.
The goal is design that serves the business, not design that wins awards in isolation. Every choice, from mark to margin, is made against how the brand will actually be used.
What I Produce
- Brand identity systems, including logo, typography, color, and usage rules, delivered as a working guideline, not a one-page style sheet.
- Logo design and logo systems for new brands, sub-brands, and brand refreshes.
- Editorial and catalog design, including catalogs, reports, brochures, and long-form print and digital layouts.
- Campaign and social graphics, including key visuals, social templates, and ad creative built as consistent sets.
- Packaging and print collateral, produced print-ready with proper specs, color profiles, and bleed.
Who It's For
Brands in Tunisia and abroad that need design produced to a marketing standard and shipped on schedule. Agencies outsourcing design production to a partner who can match the team’s quality bar without the overhead of a full studio. Founders and marketing leads who want one creative lead from brief to delivery, not a five-layer account chain.
How It Works
- Brief and intake. We align on the business objective, audience, positioning, deliverables, and deadline. Usually one call plus a written brief.
- Direction and exploration. Strategy input, moodboards, and design directions narrowed down to one system before production. This is where a real identity is made or lost, and it gets the time it needs.
- Design. Logo, type, color, layout, and all deliverables produced inside the chosen system, not as disconnected pieces.
- Delivery with revisions. Final files, guidelines, and production-ready assets in every format your team and vendors need. Two revision rounds are standard, more are scoped in advance.
Selected Work
- Naho Branding, visual identity and brand system for Naho.
- UNIDO, Creative Tunisia Catalog, catalog design and product photography showcasing the craftsmanship of Tunisian artisans, produced for the UNIDO Creative Tunisia program.
Full portfolio at azizbelhadj.pro/#portfolio.
Why Work With Aziz
A decade of creative production across brand design, motion, photography, and film. Trusted by brands including Tunisie Telecom, UBCI, Tunisair, Danette, and Spectrum for campaign and identity work, and by the UNIDO Creative Tunisia program for catalog and identity design. Design produced by the same person who leads the creative direction, with the production discipline to keep it consistent across every channel.
Tunis-based, working with clients locally and internationally. One point of contact from brief to delivery, no account-manager layer between you and the person producing the work. Read more on the About page.
Frequently Asked Questions
Cost depends on scope: number of deliverables, complexity of the system, research depth, and revision rounds. A single logo refresh sits at one end, a full identity plus guidelines and launch collateral at the other. Every brief gets a written scope and quote before work starts, so there are no surprises.
A focused logo and light system can ship in two to three weeks. A full brand identity with guidelines, applications, and launch assets typically runs four to eight weeks. Timelines are set in the brief and kept transparent throughout.
Design leads here, with enough strategy input to produce a visual system that actually fits the business. For deeper positioning, naming, or market strategy work, I partner with specialists. The brief sets the scope.
Yes. A good share of the work is for agencies and clients outside Tunisia. Design happens in Tunis, review and delivery are fully remote, and timelines respect the client’s market.
Working files, production-ready exports, and guidelines in the formats your team and vendors use. Vector files, web assets, print-ready PDFs with proper color and bleed, and a brand guidelines document that is usable, not decorative.
Selectively, when it serves the brief. AI can speed up exploration, moodboarding, and variant generation. It does not replace the judgment that decides what a brand should look like. See the AI Content Creation page for AI-first work.