TAKING ON SELECT PROJECTS FOR 2026
Anyone can generate. Almost no one can direct.
Ten years directing film, photography and brand work for some of Tunisia’s largest companies. I now apply that same eye to AI production. The tools changed. The standard did not.
Trusted with the work
Tunisie Telecom
UBCI
Tunisair
UNIDO
Amstel
Danette
NÄHO
Creative Tunisia
Spectrum
ThreeAlfa
Data Tricks
Doucet Latendresse
01 · SELECTED WORK
I don't send a portfolio. I send receipts.
Camera work and AI production stay labeled separately below, because the tools are not interchangeable, even when the standard behind them is. Filter for yourself.
01
Doucet Latendresse: A Catalog That Keeps Growing
Ongoing AI-generated product photography for a Canadian fine jewelry house, delivering a full studio shot set for every new piece without a physical shoot.
02
Data Tricks – Corporate Photography
Executive portraits and real workplace photography for a Tunis credit and financing specialist, shot to read as one coherent, premium library.
03
Ben Jannet: Constellation Collection
A fine jewelry line that maps the night sky onto stones. The brand voice already existed. What it lacked was a campaign world, so I built one.
04
CIRCE: Building a Complete AI Music Artist from Zero
A personal project answering one question: what is left of an artist when the face, the music and the video need no real person? Built from nothing, released and live.
05
BAHIYA: A Full Brand and UGC Content Pack, Built in 48 Hours with AI
A fictional clean beauty brand built to time a real question. Zero to a full identity and a paid social ready presenter film, in 48 hours.
06
Ayla: Ramadan Campaign
A Ramadan campaign for a chilled dessert multipack, aimed at the mother choosing what closes ftour. The category shouts. This one sets a table instead.
07
Dar Khemir: Launching the Azure Suite
A launch campaign for the signature suite of a twelve key coastal hotel, built to convert European travel buyers and Tunisian guests into direct bookings.
08
Product photography
Product photography directed and shot for Amstel, Ferme Ali Sfar and Creative Tunisia, built to hold up in print and on a product page.
09
Motion Design for TV : El Pitch
Stage screen motion graphics for a startup pitch competition on El Hiwar TV, designed to sit behind the contestants without competing with them.
10
Branding – NÄHO
A logo and the full identity system around it: typography, color and spacing rules built so the brand stays itself wherever it lands.
11
Social Media Ads for ThreeAlfa Formation
Short form video ads for a private training center. Concepted, shot and cut for Instagram Reels.
12
Creative Tunisia – Catalog Design
Fifteen artisan catalogs for UNIDO and Audacity. Over 900 product photos, art directed and laid out so Tunisian craftspeople could sell at international fairs.
13
Smartphone Photography
Proof that the discipline is lighting and composition, not the body. Shot and finished on a phone, held to the same standard as the paid work.
14
Cinematography Showreel
Ten years of commercial work as a one man crew, cut as a single point of view rather than a highlight tape.
15
Motion Design Showreel
Title sequences, 2D animation, lower thirds and green screen work, cut from projects where motion carried the story.
In their words.
Collected from the people who commissioned the work above, and published with their approval.
-
Before Aziz took over, our main challenge in promoting so many different courses was a lack of creativity. He brought the creative direction we were missing.
Video production -
We planned the project together, combining our visions. When faced with the unexpected, Aziz always finds a solution to take a perfect photo of a product that isn't completely perfect. His dedication, creativity, and commitment to the project mean I will work with him again without hesitation.
Photography
02 · WHAT I DO
Four disciplines. One person accountable.
You brief me and I do the work. There is no account manager between us and no junior quietly assigned to your project.
Video production
Scripting, direction, cinematography, edit, color and motion, from short social cuts to full commercials.
- Commercials and brand films
- Corporate and institutional
- Short form social
- Motion design
Photography
Product, brand, editorial and campaign photography, directed and finished so a full set holds together instead of one lucky frame doing the work.
- Product photography
- Brand and editorial
- Campaign photography
- Content photography
Brand and graphic design
Visual identities, logo systems, catalogs, editorial layouts and campaign graphics, built to stay consistent across every output rather than to look good in a deck.
- Visual identity systems
- Brand guidelines
- Catalogs and editorial
- Campaign and social graphics
AI production
Generative image and video produced to a brand standard, hand finished, and disclosed honestly.
- Brand consistent imagery
- Presenter and UGC video
- Full brand systems
- Hand finishing
03 · THE RECORD
Numbers, not adjectives.
10+
Years directing commercial film and photography
3
Languages I direct and deliver in: Arabic, French, English
1
Person on your project, from first call to final file
24h
Typical first reply, direct to me
04 · WORKING TOGETHER
Four phases. The clock depends on the brief.
The sequence never changes. How long each phase takes does, and anyone who quotes you a fixed timeline before hearing what you actually need is guessing. You get your real dates in writing before anything starts.
Working to a launch date? Say so in the first message. Some projects compress and some genuinely cannot, and I would rather tell you which one yours is upfront.
05 · WHY ME
What you are actually buying.
01
Senior hands, every frame
Ten years of experience on every deliverable. Nothing gets handed down to someone cheaper once the contract is signed.
02
Both disciplines, one head
Most people can shoot or can direct AI. Doing both means I pick the right tool for your budget instead of selling you the only one I own.
03
Works inside your structure
White labeled under your name when the brief needs it, or direct under mine when it does not. Delivered in Arabic, French or English, to your timezone.
04
Fast without looking it
AI where it earns its place, human judgment everywhere else. Speed should never be visible in the final work.
06 · BEFORE YOU ASK
The questions worth answering upfront.
Who actually does the work?
I do. Direction, camera, edit, grade, design. When a project genuinely needs a second pair of hands I tell you who and why before they touch it.
Is the AI work just prompting?
No. Prompting is one step of five, and it is the least valuable one. What you are paying for is the direction that comes before it and the judgment that comes after.
What does a project cost?
It depends on scope, and you get a fixed number in writing before anything starts. I would rather lose a brief on price than surprise you at delivery.
Do you work with agencies outside Tunisia?
Regularly. I deliver in Arabic, French and English, work to your timezone and your file specs, and I am comfortable white labeled under your name.
07 · START HERE
Tell me what you are trying to make.
Not a form into a void. A message straight to me, usually answered the same day.