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The prompt is the easy part.
Generative image and video produced to a brand standard, hand finished, and disclosed honestly. More creative output without more creative headcount.
Answered by me, usually same day
01 · WHAT THIS ACTUALLY MEANS
The whole chain, not just the visible part.
AI content creation is the production of brand ready images, video and campaign assets using generative tools as one layer of a real creative process. It is not a prompt sent to a tool. It is direction, brand guardrails, review and post production applied around generated output so the result is actually usable. I treat AI as a production layer, never as a replacement for judgment. Every AI-assisted deliverable is disclosed as such, to you and in anything published under your name.
02 · WHAT YOU GET
Scoped before it starts.
01
Brand consistent imagery
Campaign and product visuals generated to your existing identity, not to a trend.
02
Presenter and UGC video
Talking head and social native video built from a directed brief.
03
Full brand systems
Identity, packaging and campaign imagery produced as one coherent world.
04
Hand finishing
Correction and retouching after generation, because the raw output is a draft.
03 · WHERE AI EARNS ITS PLACE
Generation is one step of five.
Most people sell you step three and call it a service. The value is in the four steps around it.
01
Brand DNA
Reference, tone and visual rules agreed before a single frame exists.
02
Direction
An approach built for your brief alone. Nothing reused from the last client.
03
Generation
Volume produced against that direction, not against a trend.
04
The cut
I decide what survives. This is the step you are actually hiring, and the one nobody else names.
05
Finish
Corrected by hand, delivered as production files, disclosed honestly.
04 · PROOF
Work of exactly this kind.
Not a general portfolio. These are entries from this discipline specifically.
01
Doucet Latendresse: A Catalog That Keeps Growing
Ongoing AI-generated product photography for a Canadian fine jewelry house, delivering a full studio shot set for every new piece without a physical shoot.
02
Ben Jannet: Constellation Collection
A fine jewelry line that maps the night sky onto stones. The brand voice already existed. What it lacked was a campaign world, so I built one.
03
CIRCE: Building a Complete AI Music Artist from Zero
A personal project answering one question: what is left of an artist when the face, the music and the video need no real person? Built from nothing, released and live.
04
BAHIYA: A Full Brand and UGC Content Pack, Built in 48 Hours with AI
A fictional clean beauty brand built to time a real question. Zero to a full identity and a paid social ready presenter film, in 48 hours.
05
Ayla: Ramadan Campaign
A Ramadan campaign for a chilled dessert multipack, aimed at the mother choosing what closes ftour. The category shouts. This one sets a table instead.
06
Dar Khemir: Launching the Azure Suite
A launch campaign for the signature suite of a twelve key coastal hotel, built to convert European travel buyers and Tunisian guests into direct bookings.
05 · WORKING TOGETHER
Four phases. The clock depends on the brief.
The sequence never changes. How long each phase takes does, and anyone who quotes you a fixed timeline before hearing what you actually need is guessing.
PHASE 01
Brief
Your goal, your audience, and an honest read on whether I am the right person for it.
PHASE 02
Direction
Locked with you before production starts, because changing direction here costs a conversation and changing it later costs a reshoot.
PHASE 03
Production
You see progress as it happens, at whatever rhythm the project size justifies.
PHASE 04
Delivery
Final production files, every format you need, plus a revision window sized to the project.
06 · BEFORE YOU ASK
Questions worth answering upfront.
Is this just prompting?
No. Prompting is one step of five and the least valuable one. The value is the direction before it and the judgment after it.
Will it look AI generated?
Not if it is done properly. Generated output is a draft that gets corrected by hand before it ships.
Do you disclose AI use?
Always. AI production and camera work stay clearly separated in what I show you and what I deliver.
Can you match our existing brand?
That is the point of the first step. Reference, tone and visual rules are agreed before anything is generated.
07 · ALSO AVAILABLE
Most briefs need more than one of these.
08 · START HERE
Tell me what you are trying to make.
Not a form into a void. A message straight to me, usually answered the same day.