Data Tricks - Corporate Photography
Executive portraits and real workplace photography for a Tunis credit and financing specialist, shot to read as one coherent, premium library from the CEO’s portrait to a hallway candid.
One brand, every frame
DATA-TRICKS advises credit and specialized-financing players with tailored solutions. Around thirty people work there, and none of it showed in their existing photos. The brief was direct: an image that reads serious, modern, dynamic, and forward-looking, applied consistently from the managing director’s portrait down to a photo taken in a corridor.
The day split into four parts: individual portraits for managers and leadership, group and team photography across their own floor, real work situations rather than staged ones, and the building itself. One instruction carried through every scene: a premium, coherent look, not four different photoshoots stitched together.
Same light, every face
Every portrait runs off the same setup: one large octagonal softbox as the only source, close enough to wrap the face in soft, directional light without ever flattening it. Same neutral background, same distance, same retouching pass, whether the person in frame runs the company or joined it last month. A library like this only works if nobody’s portrait looks like it came from a different day.
Where the work actually happens
The rest of the day stayed in DATA-TRICKS’s own space: developers at their screens, a full team around the meeting-room table, a hallway with their logo lit up on the wall. Enough depth of field to let the room read, the plants, the desks, the “Corner Values” graphic on the wall, without ever pulling attention off the people actually working.
How the day ran
One camera, one lighting assistant, a single day inside DATA-TRICKS’s own offices. No separate studio, no second location. Portraits set up in one corner in the morning, work situations two desks over by early afternoon, the façade last once the light outside was right.